I am just now embarking on a Business plan I
made successful in the 1990's. But this time with my own superior product.
So successful in fact was this plan that the company whose product I distributed, pulled the rug from under me.
Putting me on the path to buidling a better scooter. Well Done
A typical dealer I establish and supported then was
say, Clem and Betty in a town of 15,000 people. Clem had been a Life
Insurance rep for 20 years and liked working on his old Jaguar. Betty had
worked in the bank. They had gone into a coffee shop in the local centre and
after a few years found the long hours, staff and low returns unrewarding and semi
retired.
From their garage they established themselves
and were selling 6 to 10 scooters every month with a good flow of easy
service work and parts. They continued with Shoprider but after a short
while found themselves competing solely on price with little or no margin.
With no orderly marketing and support profits fell and they retired a year
later.
The key today is good sales or rep experience,
organised administration and capable mechanical ability dealing in a product
with many advanced and unique selling points. And a strong desire to service
with a smile. Clem said that the business took about 5 hours a week to
actually do the work and make the sales. He also invested some time in
prospecting and becoming known in his area. The exact skills he learned as a
Life Insurance rep.
Your story may be very different but if the key elements line up then this
may be your only ground floor opportunity to be part of something very
special.